Previous work
Freelance UX contracts
I have had the pleasure of freelancing on a range of projects for clients including @Telus Health, Loomery, Imperial College London, Marks and Spencer, and AKQA.
Key milestones have included:
~ Leading a service design project looking at how users should access different health services offered by Canadian primary and mental healthcare provider Telus Health. Case study available on request.
~ Researching and developing six new membership concepts for Marks and Spencer, exploring 'next generation' ideas for how customers might shop in the future. Case study available on request.
~ Designing a Flutter app from scratch for new students at the University of Exeter. Case study available on request.
~ UX consultation on a children's mental health app developed by Imperial College London, which will be trialled by the NHS in autumn 2022. It uses mental imagery and face to face therapy to help encourage children to stop self-harming.
Shelter
I headed up a team of eight UX Designers, Service Designers and Researchers at Shelter; a UK charity trying to end homelessness and bad housing. This meant building a UX community of practice, creating a design system and leading the UX for a multi-channel national rebrand.
As part of the senior leadership team I was also responsible for defining what was important for digital; from rethinking our UX work processes, to securing funding and resource to improve accessibility.
You can read more about this work in my case studies:
~ Rebranding Shelter: a UX Designer’s perspective
BBC
As Senior UX Designer in the Systems and Service Design team I led on video products and workflows for all internal tools and systems. This meant doing extensive research into the workflows of journalists and video editors across BBC News and Sport.
I led the design of a web platform called Jupiter that allowed journalists to access all news video footage that was being streamed into the organisation, and create and publish video edits out to TV and Digital.
I also worked on a web tool called Stitch that allowed World Service teams to easily add translations to news video edits, and a live- streaming tool called Silver. Silver enabled reporters to live stream to the BBC’s digital and social platforms from a mobile app (this was used to live stream 2019’s Springwatch videos online).
Key milestones:
• Co-established the first internal design system for all tools and services
• Was asked to take part in a cross-functional focus group reviewing and providing strategic direction on video workflows and tools across the BBC
• Included by Tech World News on their list of ‘UK women who could talk at your tech event’ (2017)
Pariti
Heading up Product Design at Pariti, I saw the iOS and Android apps through from initial concepts to development. Pariti was acquired by Tandem Bank in 2018.
My work as employee number one meant leading all UX research and design, from staging qualitative interviews and usability tests, to wire-framing, prototyping and collaborating with developers to ship a world-class product.
You can read more about this work in my article Designing for Series A
Key milestones:
• iOS app featured as best new app in the App Store
• Included in Innovate Finance’s 2016 Women in FinTech Powerlist
• Featured speaker at WeWork (2017), Tech for Good (2017), Rise London (2016), Level 39 (2016) and YouHadOneFintechJob (2015)
Geek Girl Meetup
From 2015 to 2018 I co-ran Geek Girl Meetup alongside an amazing group of female developers, designers and founders. Key milestones included curating the speakers for our 2017 conference on 'Technology and Ethics in a Brave New World', being asked by Apple to run a meetup from their Covent Garden headquarters, and being interviewed and featured by Elle magazine.
